Enforcement Directorate Books 29 Celebrities for Promoting Illegal Betting Apps
The Enforcement Directorate (ED) has initiated an investigation into 29 celebrities, including prominent actors and influencers, for allegedly endorsing illegal betting applications. This action follows a series of First Information Reports (FIRs) filed by the Cyberabad Police in Telangana, which have highlighted concerns over the promotion of unauthorized gambling platforms.
Key Figures Involved
Among those named in the ED's Enforcement Case Information Reports (ECIRs) are:
Vijay Deverakonda – Popular Tollywood actor known for his roles in films like Arjun Reddy and Liger.
Rana Daggubati – Renowned actor and producer, recognized for his performances in Baahubali and The Ghazi Attack.
Prakash Raj – Veteran actor with a prolific career in South Indian cinema.
Manchu Lakshmi – Actress and television host, known for her work in Telugu films and television.
Nidhhi Agerwal – Actress and model, featured in several Telugu and Hindi films.
Pranitha Subhash – Actress with a significant presence in Kannada and Telugu cinema.
Ananya Nagalla – Actress known for her roles in Telugu films.
Sreemukhi – Television host and actress, popular in the Telugu entertainment industry.
Additionally, several social media influencers and YouTubers have been implicated in the case for promoting these platforms through their channels.
Nature of the Allegations
The ED's investigation centers on the alleged promotion of online betting apps such as Junglee Rummy, JeetWin, and Lotus365. These platforms are suspected of operating in violation of the Public Gambling Act, 1867, by offering gambling services under the guise of skill-based games. The celebrities involved are believed to have received substantial endorsement fees for their promotional activities.
Investigators are examining the financial transactions and digital footprints associated with these endorsements to assess potential money laundering activities. The ED's action underscores the growing scrutiny over celebrity endorsements and their role in promoting illegal online gambling platforms.
Legal Framework and Implications
The Public Gambling Act, 1867, prohibits the operation and promotion of gambling houses in India. The Prevention of Money Laundering Act (PMLA) is invoked when there is suspicion of money laundering activities linked to such illegal operations. The ED's involvement indicates a serious approach towards addressing the nexus between celebrity endorsements and illegal online betting platforms.
Industry Reactions and Future Developments
The entertainment industry has expressed concern over the implications of this investigation. Many celebrities have stated that they were unaware of the illegal nature of the platforms they promoted and have pledged to cooperate with the authorities. However, the ED is likely to scrutinize the extent of their involvement and the financial benefits accrued from these endorsements.
As the investigation progresses, further developments are expected, including potential legal actions and increased regulatory oversight of celebrity endorsements in the digital space.
Frequently Asked Questions (FAQ)
Q1: What is the Enforcement Directorate's role in this case?
The Enforcement Directorate is investigating potential violations of the Public Gambling Act and money laundering activities related to the promotion of illegal betting apps by celebrities.
Q2: Which celebrities are under investigation?
Prominent figures such as Vijay Deverakonda, Rana Daggubati, Prakash Raj, Manchu Lakshmi, Nidhhi Agerwal, Pranitha Subhash, Ananya Nagalla, and Sreemukhi are among those named in the investigation.
Q3: What betting apps are involved in the case?
The investigation focuses on online betting platforms like Junglee Rummy, JeetWin, and Lotus365, which are suspected of operating in violation of Indian gambling laws.
Q4: What legal actions could the involved celebrities face?
Depending on the findings, celebrities may face charges under the Public Gambling Act and the Prevention of Money Laundering Act, which could lead to penalties or legal proceedings.
Q5: How can celebrities protect themselves from such situations?
Celebrities are advised to thoroughly vet any promotional offers and ensure that the platforms they endorse comply with all applicable laws and regulations. Legal counsel should be sought before entering into endorsement agreements.
Published on: July 10, 2025
Published by: PAVAN
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