In a landmark decision on September 10, 2025, the Delhi High Court granted an interim injunction in favor of Bollywood actor Abhishek Bachchan, protecting his personality rights. This follows a similar ruling for his wife, Aishwarya Rai Bachchan, highlighting growing legal recognition for celebrities against unauthorized digital use of their identity.
The Legal Action
Abhishek Bachchan filed a petition seeking protection against the unauthorized commercial and online use of his:
Name
Image
Voice
Other personal attributes
The court’s interim order prohibits platforms and individuals from using his persona without consent, preventing misrepresentation and reputational harm. Justice Tejas Karia emphasized that such unauthorized usage could mislead the public into believing the actor endorses certain products or services, potentially causing economic and personal damage.
Scope of the Court’s Ruling
The Delhi High Court’s injunction applies to:
AI-generated content and deepfakes
Merchandise featuring Bachchan’s likeness
Online platforms like YouTube, Etsy, and Bollywood Tee Shop
The order reinforces the need for judicial oversight in cases of unauthorized exploitation of celebrity identity, safeguarding both economic interests and personal dignity.
Broader Implications for Celebrity Rights
This ruling is part of a broader legal trend protecting personality rights in India. Key points:
Public figures like Aishwarya Rai, Amitabh Bachchan, Anil Kapoor, and Jackie Shroff have successfully obtained similar injunctions.
The case highlights challenges posed by AI, deepfakes, and online merchandise in the digital era.
It sets a precedent for celebrities seeking legal remedies against unauthorized use of their persona, ensuring accountability on digital platforms.
Conclusion
The Delhi High Court’s interim injunction in favor of Abhishek Bachchan marks a significant milestone in the protection of personality rights in India. As digital content continues to proliferate, this decision serves as a strong precedent, balancing the interests of public figures with the rights of individuals in the online space.
By extending legal protection to celebrities like Abhishek Bachchan, courts are sending a clear message: unauthorized use of identity, whether digital or physical, will not be tolerated.
FAQs
Q1: What are personality rights?
Personality rights protect an individual’s name, image, voice, and likeness from unauthorized commercial or online use.
Q2: Who else has benefited from similar rulings?
Actors like Aishwarya Rai, Amitabh Bachchan, Anil Kapoor, and Jackie Shroff have obtained similar legal protections.
Q3: What content is restricted under this order?
The order applies to AI-generated content, deepfakes, merchandise, and any unauthorized online use of Abhishek Bachchan’s persona.
Q4: Why is this ruling significant?
It protects the actor from reputational harm and economic loss and sets a precedent for future cases involving digital content misuse.
Q5: Does this affect social media platforms?
Yes, platforms hosting unauthorized content are required to remove it immediately, ensuring compliance with the court order.
Published on : 12th September
Published by : SMITA
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