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What Is Rufus AI?
Rufus is Amazon’s AI-powered shopping assistant designed to help users make faster, smarter buying decisions. After a successful run on mobile apps, Amazon India is now extending Rufus to desktop users—right on time for the Prime Day Sale 2025, happening from July 12 to July 14.
💻 What’s New on Desktop?
Amazon customers browsing on a laptop or desktop can now:
Chat with Rufus via a floating assistant window.
Get real-time product suggestions, deal comparisons, and trend insights.
Use voice or text input for seamless interaction.
Access a simplified interface with quick filter options and follow-up prompts.
This makes the desktop shopping experience more interactive, faster, and personalized.
🛍️ How Rufus Helps During Prime Day
Rufus isn’t just another chatbot—it’s your personal shopping analyst. Here's what it can do for you during Prime Day:
Compare products instantly: Ask it to compare a smartphone under ₹30,000 or suggest the best 4K TV for gaming.
Find the best deals faster: Say goodbye to endless scrolling.
Answer follow-up queries: “Is this waterproof?” “How’s the battery life?” Rufus has the answers.
Set alerts (coming soon): Get notified when your wishlist items drop in price.
🔁 From Mobile to Desktop—Why It Matters
Many shoppers use desktops for high-value purchases. Rufus’ debut here means better research support.
Typing and reading reviews is more convenient on larger screens.
The desktop version is optimized for multitasking—open product pages, apply coupons, and chat with Rufus, all at once.
🌍 Built for India’s Evolving Shopper
Amazon India understands that its users want:
Quick answers to product doubts
Local language support
Instant trust signals (like “most bought” or “lowest return rate”)
Rufus delivers all that. Whether you're a college student buying your first laptop or a homemaker looking for kitchen appliances, this AI assistant helps you shop smart, not hard.
🧾 What’s Next?
Post Prime Day, Rufus is expected to expand into:
Voice commerce on Alexa devices
Regional shopping guides
AI-driven budget planners for bulk shopping and EMIs
This isn't just a feature—it's the future of personalized, AI-powered eCommerce in India.
📌 Conclusion
With Rufus now on desktop, Prime Day 2025 just got smarter. Expect fewer regrets, better savings, and a shopping experience that feels like a one-on-one with a tech-savvy friend.
If you're planning to make the most of Prime Day this year, start by logging into Amazon on your desktop and giving Rufus a try. It's AI with ROI—return on interaction.
🔍 FAQs
Q1. What is Rufus AI?
Rufus is Amazon India’s shopping assistant powered by AI to help users compare, discover, and decide better during online shopping.
Q2. Can I use Rufus on desktop now?
Yes, the desktop version of Rufus is live ahead of Prime Day 2025 and available to all logged-in users.
Q3. How does Rufus help during Prime Day?
It gives real-time suggestions, compares deals, answers product-related questions, and speeds up your shopping journey.
Q4. Is Rufus available in Indian languages?
Currently, it's in English, but support for more Indian languages is expected soon.
Q5. Is this feature free to use?
Yes, Rufus is available for free on Amazon India.
Published on : 7th July
Published by : SMITA
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