Amazon Prime Video to Enforce Password-Sharing Restrictions in India from January 2025
Amazon Prime Video has announced a significant policy update in India, aimed at curbing password sharing among users. Starting January 2025, the streaming giant will impose restrictions on the number of devices that can access a single account.
Key Changes
Device Limit: Each Amazon Prime Video account will be limited to a total of five devices.
TV Restrictions: Out of the five devices, only two can be televisions.
Purpose: The move is part of Amazon’s effort to ensure fair usage and address revenue losses caused by widespread password sharing.
Global Trend in Streaming Policies
This development aligns with similar measures adopted by other streaming platforms like Netflix, which recently introduced restrictions on password sharing to combat account misuse.
Impact on Users
While some users may find the changes restrictive, the new policy is designed to encourage individual subscriptions and maintain the platform's value for paying customers. Amazon has yet to clarify how it will monitor compliance or enforce the restrictions.
What Users Need to Know
Existing subscribers are advised to review their account usage and ensure their devices fall within the new limits.
Family members or friends sharing accounts may need to adjust their viewing habits or opt for separate subscriptions.
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