After several years of being a household voice for cyber awareness, the Amitabh Bachchan-recorded caller tune warning users about cyber frauds will be removed from all telecom networks starting today. The tune was part of a government-backed public service campaign urging Indians to stay vigilant against digital frauds.
📞 What Was the Caller Tune?
The pre-call message, heard by millions of users daily, featured Bollywood legend Amitabh Bachchan saying:
"Namaskar. Main Amitabh Bachchan bol raha hoon. Aap sabhi se nivedan karta hoon ki cyber fraud se savdhaan rahein..."
The voice alert cautioned users against sharing OTPs, passwords, or bank details, especially in the wake of rising online scams, phishing, and UPI fraud cases.
🔄 Why Is It Being Removed?
Telecom authorities and cybersecurity departments have decided to retire the current message to make way for new, updated awareness campaigns.
Key reasons include:
Message fatigue due to repetition
New formats being explored (video PSAs, app-based alerts)
Transition to more interactive digital communication methods
Sources say a fresh voice or theme could be introduced in the coming months.
🎤 Big B's Public Service Legacy
This isn’t the first time Amitabh Bachchan lent his voice to national initiatives. From COVID-19 awareness caller tunes to polio eradication campaigns, the superstar has played a key role in shaping public messaging in India.
🔐 Importance of Cyber Awareness
The removal of the tune doesn’t mean the threat is gone. In fact:
India saw over 50,000 cybercrime cases reported last year
Online financial scams targeting elderly and rural populations are rising
New AI-generated frauds (voice cloning, deepfake scams) are being reported
Authorities urge continued user education and vigilance, even as the familiar voice fades from daily phone calls.
❓ FAQs
Q: Why was Amitabh Bachchan’s caller tune removed?
A: Authorities decided to replace it with new, updated awareness formats as part of a digital communication overhaul.
Q: Will another caller tune replace it?
A: Yes, telecom sources indicate a new cyber awareness message will be introduced soon, possibly with a different voice or format.
Q: When was this tune first introduced?
A: It was introduced during the COVID pandemic and continued due to the rise in cyber fraud cases.
Q: Can I still access the old message?
A: Not through telecom networks, but recordings are likely archived on YouTube and public media libraries.
published on 26th june
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