Apple is set to become the world’s No. 1 phone manufacturer, overtaking Samsung for the first time in over a decade, according to a report from Bloomberg News. The surge in demand for its premium lineup — particularly the iPhone 17 Pro series, showcased at stores like Apple’s Mumbai flagship — has positioned the company for a historic market shift.
Industry analysts say Apple is riding an unprecedented wave of global consumer interest, strong upgrade cycles, and loyalty-driven sales momentum.
Why Apple Is Closing In on Samsung
Several factors have aligned to push Apple ahead:
✔ 1. Record iPhone 17 Pro Series Sales
The latest lineup has seen robust global demand, especially in India, the US, and East Asia.
✔ 2. Shift Toward Premium Devices
Consumers worldwide are choosing high-end phones with longer life cycles — a segment where Apple dominates.
✔ 3. Samsung’s Focus on Foldables & Midrange
While Samsung diversifies its portfolio, Apple continues to command leadership in the premium bracket.
✔ 4. Strong Ecosystem Lock-In
AirPods, Apple Watch, iCloud, and Services revenue continue to deepen customer loyalty.
✔ 5. Expanding Global Retail Presence
Apple’s new stores in India and the Middle East have dramatically boosted sales visibility.
Global Market Dynamics Favor Apple
Industry trackers project:
Apple’s market share will surpass Samsung’s long-held lead by the end of the year.
Premium phones are growing faster than budget and mid-range categories.
Apple’s user base remains one of the most stable and profitable worldwide.
At a time when smartphone replacements are slowing globally, Apple’s loyal customer base is sustaining demand.
🇮🇳 India Becoming a Key Growth Engine
Apple’s expansion in India — both in manufacturing and retail — is reshaping its global sales curve.
iPhone 17 Pro models saw strong festival season sales
Apple’s Mumbai and Delhi stores are recording high footfall
Manufacturing partnerships are boosting supply and lowering import dependency
India is steadily becoming Apple’s fastest-growing major market.
Samsung's Position
Samsung continues to dominate:
Foldable phone category
Budget and mid-range segments
Wide product portfolio across price points
However, its premium flagship sales are facing pressure from Apple’s consistent yearly launches.
What’s Next for the Smartphone Market?
Analysts expect:
Apple to officially take the No.1 spot for the full year
Samsung to refocus on premium and foldable innovation
Strong competition from Chinese brands in the midrange segment
AI-powered features to drive the next upgrade cycle
The rivalry is expected to intensify in 2026 with more AI-centric smartphone releases.
FAQs
1. Why is Apple overtaking Samsung now?
Due to strong iPhone 17 Pro sales, premium market growth, and ecosystem loyalty.
2. Is Samsung losing market share?
Not significantly, but Apple has gained faster in premium segments.
3. Which iPhones are driving Apple’s growth?
The iPhone 17 Pro and iPhone 17 Pro Max.
4. What role does India play in Apple’s growth?
India has become a high-growth market for sales and manufacturing.
5. Will Samsung regain leadership?
Possible, depending on foldables and next-gen flagship performance.
Published on : 26th November
Published by : SMITA
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Source Credit: Content inspired by Bloomberg News