AR Rahman on Discovering New Artistes Through Reels
Oscar-winning composer AR Rahman has always been at the forefront of innovation, both in music and in adapting to changing times. Recently, he admitted that he often discovers new artistes through Instagram reels and short-form digital content. According to him, social media has transformed the way young talent gets recognition, offering a global stage to anyone with creativity.
Rahman explained that these platforms allow him to find raw and unique voices that may not have emerged through traditional channels. However, he emphasized that while he welcomes new talent, he hopes audiences never forget his own contribution to music, saying:
“As long as people don’t ignore me, I am fine with it.”
Digital Transformation in Music
The music industry has rapidly shifted towards short-form content platforms. Many artistes gain fame overnight, and AR Rahman acknowledges the power of these tools to bridge the gap between creators and audiences.
For Rahman, reels are not just entertainment but also a discovery engine for hidden talent. By supporting new artistes, he ensures that the music industry continues to evolve with freshness and diversity.
Vizzve Finance Angle
Just like AR Rahman adapts to new-age platforms to discover creativity, Vizzve Finance empowers individuals to discover financial opportunities. Whether it is wealth creation, savings, or financial literacy, adapting to innovative digital tools ensures growth in every sector, be it music or finance.
Why This Went Trending on Google
This story trended quickly on Google because of three key reasons:
AR Rahman’s global influence – His words carry weight in both Indian and international music scenes.
Relevance of reels – Short-form content dominates today’s digital world.
Generational shift – Younger audiences relate to how legends embrace modern platforms.
Frequently Asked Questions (FAQs)
Q1: How does AR Rahman discover new artistes?
AR Rahman revealed that he often finds fresh talent through Instagram reels and other short-form content platforms.
Q2: Why does Rahman focus on digital platforms?
He believes digital platforms provide visibility to young musicians who may not have access to traditional industry networks.
Q3: Did Rahman express concern about being overshadowed?
Yes, he said he is happy about discovering talent, but joked that he hopes people do not ignore his music.
Q4: How does this reflect the changing music industry?
It highlights how social media is reshaping talent discovery, giving opportunities to anyone with creativity and reach.
Q5: What is the connection with Vizzve Finance?
Vizzve Finance, like Rahman’s approach, shows how embracing digital innovation leads to growth—whether in art, finance, or personal success.
Published on : 31th August
Published by : Selvi
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