Decathlon Targets $3 Billion Sourcing from India by 2030
Decathlon, the global sports retailer, has set an ambitious goal to increase its sourcing from India to USD 3 billion by 2030, which is nearly six times its current sourcing volume of about USD 480 million. This target will raise India’s contribution to 15% of Decathlon’s global sourcing, up from 8% today.
Their expansion plan focuses on high-potential categories including footwear, fitness equipment, technical textiles, wellness products, and sports gear such as cricket equipment. Currently, over 70% of Decathlon’s products sold in India are locally manufactured, and this share is expected to increase to 90% by 2030.
Decathlon’s India production ecosystem is robust, supported by 113 manufacturing sites, 83 suppliers, and 7 production offices. The company also plans to expand its retail footprint from 55 cities to over 90 cities within the next five years. This growth is expected to generate around 300,000 direct and indirect employment opportunities across the manufacturing supply chain.
CEO Sankar Chatterjee highlighted that production excellence and local manufacturing are central to Decathlon’s sustainable business growth, enhancing accessibility to sports products for Indian consumers. The company’s long-term investment reflects confidence in India as a leading global manufacturing hub, emphasizing quality, innovation, sustainability, and speed.
Decathlon’s growth strategy aligns with India’s Make in India initiative, aiming to support domestic consumption and global exports in a fast-growing sports market valued at around USD 18 billion.
FAQ – FREQUENTLY ASKED QUESTIONS
What is Decathlon’s sourcing target for India by 2030?
Decathlon aims to increase its sourcing from India to USD 3 billion by 2030, six times the current volume, which will constitute 15% of its global sourcing.
Which product categories will drive Decathlon’s India sourcing growth?
The growth will focus on footwear, fitness equipment, technical textiles, sports gear (including cricket), and wellness products.
How much of Decathlon’s products sold in India are locally made?
Currently, over 70% of the products sold in India are locally manufactured, with plans to increase this to 90% by 2030.
How many jobs will Decathlon’s India sourcing expansion create?
The expansion is expected to create approximately 300,000 direct and indirect jobs in the production and supply chain ecosystem.
How many manufacturing sites and suppliers support Decathlon’s India operations?
Decathlon’s India production ecosystem includes 113 manufacturing sites, 83 suppliers, and 7 production offices.
What is Decathlon’s retail expansion plan in India?
Decathlon plans to increase its retail presence from 55 cities to over 90 cities by 2030.
How does Decathlon’s sourcing strategy align with India’s government initiatives?
The strategy supports the Make in India initiative by boosting domestic manufacturing and export capabilities, enhancing quality and sustainability.
Why is India important to Decathlon’s global sourcing strategy?
India offers strong manufacturing capabilities, innovation, quality, and a reliable supply chain, making it a cornerstone of Decathlon’s global production ecosystem.
Published on: July 30, 2025
Published by: PAVAN
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