DEEPAKA PADUKONE’S REEL BECOMES MOST-VIEWED ON INSTAGRAM WITH 1.9 BILLION VIEWS
Record-Breaking Instagram Reel
Indian film star Deepika Padukone has set a new global record on Instagram with her promotional reel crossing an extraordinary 1.9 billion views, making it the most-viewed video reel ever on the platform.
Details of the Reel
The reel was posted on June 9, 2025, as part of a paid partnership with the hotel chain Hilton.
It forms part of Hilton’s global campaign titled “It Matters Where You Stay,” where Deepika is featured as a brand ambassador.
Within less than two months, this reel overtook all previous Instagram video records including those of football superstar Cristiano Ronaldo and Indian cricketer Hardik Pandya.
Before this, Hardik Pandya's BGMI partnership video held 1.6 billion views, and a popular smartphone promotional reel had 1.4 billion views.
Significance
This milestone highlights Deepika Padukone's vast social media influence and the power of her brand endorsements.
The video’s viral reach reflects strong engagement from a global audience, emphasizing Instagram’s role as a key platform for celebrity marketing.
Deepika’s reel success also underscores the rising importance of short video content in digital advertising strategies.
FREQUENTLY ASKED QUESTIONS (FAQ)
Q1: What record did Deepika Padukone’s Instagram reel break?
Her reel became the most-viewed on Instagram with over 1.9 billion views, surpassing all previous records on the platform.
Q2: When was the reel posted?
The reel was posted on June 9, 2025.
Q3: What brand campaign is featured in the reel?
It is part of Hilton’s global campaign, “It Matters Where You Stay,” where Deepika serves as brand ambassador.
Q4: Whose reels did Deepika’s video surpass?
The reel surpassed notable reels by Cristiano Ronaldo and Hardik Pandya.
Q5: How quickly did the reel reach 1.9 billion views?
It achieved this milestone in less than two months.
Published on: August 6, 2025
Published by: PAVAN
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