Diwali is not just the festival of lights—it’s also peak season for gold shopping in India. Many families buy gold as a symbol of prosperity and investment, but with rising prices, it’s essential to ensure purity and authenticity before making a purchase.
Why Checking Gold Purity Matters
Gold is a long-term investment, and buying impure gold can result in financial loss. Authenticity ensures:
True Value for Money: You pay for the exact purity you desire.
Resale Security: Hallmarked gold can be easily sold or exchanged.
Avoiding Fraud: Certified gold reduces the risk of buying fake or adulterated products.
How to Check Gold Purity
Look for Hallmarks:
In India, hallmarks indicate purity.
Common marks include 22K, 24K, BIS hallmark, along with the jeweler’s identification.
Acid Test:
A small scratch is made on the gold and tested with acid solutions to confirm purity.
Best done by certified jewelers.
Electronic Gold Tester:
Uses electrical conductivity to verify purity.
Quick and non-invasive, suitable for coins and jewelry.
X-Ray Fluorescence (XRF) Test:
Advanced technique used by banks and certified stores.
Provides precise purity percentage without damaging the item.
Buy from Reputed Jewelers:
Always prefer certified shops with BIS certification.
Avoid buying from unauthorized or unverified sellers.
Tips for Safe Gold Shopping This Diwali
Check Certificates: Ensure every gold piece comes with a purity certificate.
Compare Prices: Gold rates vary slightly between shops; check the current market rate.
Avoid Impulse Buying: Plan purchases in advance to avoid overpaying.
Verify Old Jewelry: When exchanging old jewelry, verify the purity before selling.
FAQs
Q1: What is the BIS hallmark?
A1: The BIS hallmark certifies gold purity in India, indicating the karat, jeweler’s ID, and assay office.
Q2: Can I test gold at home?
A2: Simple tests exist, but for accuracy, it’s best to rely on certified jewelers or XRF machines.
Q3: How much gold should I buy this Diwali?
A3: It depends on your budget and investment goals. Many prefer small coins or 22K jewelry for gifting.
Q4: Is 24K gold always better than 22K?
A4: 24K is pure gold but softer; 22K is slightly alloyed, making it more durable for jewelry.
Q5: How can I avoid fake gold?
A5: Always buy from reputable jewelers, check hallmarks, verify certificates, and use trusted testing methods.
Published on : 17th October
Published by : SMITA
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