Festive Season: Jewellery Sales Expected to Rise by 5–7% Despite High Prices, Says Zen Diamond.
Despite soaring gold prices, India’s jewellery market is poised for a glittering festive season. According to Zen Diamond, sales are expected to increase by 5–7% this year as consumers continue to invest in precious metals and luxury ornaments for Diwali, Dussehra, and wedding purchases.
Rising Gold Prices, Strong Demand
Gold prices have remained near record highs in 2025, driven by global economic uncertainty and high inflation. Yet, the demand for jewellery in India—especially for 22-carat gold ornaments, diamond-studded jewellery, and traditional designs—shows no sign of slowing down.
Retailers attribute this resilience to the emotional and cultural significance of buying gold during auspicious months like Sharad Navratri and Dhanteras. Many customers are viewing gold not just as adornment but as a secure investment amidst market volatility.
Shift Towards Lightweight and Modern Designs
Zen Diamond’s report highlights a shift in consumer preferences towards lightweight, versatile jewellery and daily-wear diamond collections. This trend helps buyers manage costs while maintaining the allure of luxury.
Urban millennial buyers are increasingly choosing modular jewellery, which offers flexibility in styling and reusability. Retailers are also reporting higher online traffic and pre-bookings through digital platforms.
Retailers Expect Strong Footfalls
With festive bonuses, weddings, and a positive consumer outlook, jewellery stores are witnessing increased footfalls across metros and Tier-2 cities. Zen Diamond anticipates a 10–12% jump in diamond jewellery demand as consumers shift from traditional gold to contemporary luxury purchases.
Large players such as Tanishq, Malabar Gold & Diamonds, and Kalyan Jewellers have rolled out festive offers, buyback guarantees, and EMI options, making high-value purchases more accessible.
Investment Perspective – Gold Still Shines
For investors, the festive boom signals sustained confidence in gold and diamond assets. Despite price volatility, demand from the Indian retail sector continues to provide strong market support.
strategic long-term investment and a hedge against inflation. The festive demand surge often sets the tone for Q4 performance in the jewellery and luxury segments.
Key Takeaways:
Jewellery sales are expected to grow 5–7% this festive season.
Gold prices remain high, but sentiment stays positive.
Lightweight designs and digital pre-bookings drive growth.
Diamond jewellery demand could rise by 10–12%.
Retail offers and EMI schemes boost consumer participation.
FAQs
1. Why are jewellery sales increasing despite high gold prices?
Jewellery remains a cultural and emotional purchase in India. Even with higher prices, festivals and weddings encourage people to invest in gold and diamonds, which are also seen as safe assets.
2. Which jewellery segment is growing the fastest?
Diamond-studded and lightweight gold jewellery are witnessing the highest growth, especially among urban and younger buyers.
3. How does the festive season impact the gold market?
The festive season significantly boosts retail gold demand, often setting the tone for the global gold price trend during Q4.
4. Are consumers shifting to digital jewellery purchases?
Yes, online sales and pre-booking options have grown sharply post-pandemic, driven by convenience and attractive online discounts.
5. What is Zen Diamond’s overall outlook for 2025?
Zen Diamond expects a steady 5–7% overall growth in jewellery sales this year, with premium diamond collections and innovative designs leading the way.
Published on : 13th October
Published by : RAHAMATH
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