Holi, the festival of colours, is all set to make a global splash in 2025. According to Atlys data, 21% of Holi-related visa applications are from Indians planning trips abroad, highlighting a growing trend of combining cultural festivities with global exploration.
Popular destinations for Indian travellers this Holi season include Japan, Thailand, Dubai, and Singapore. The extended weekend has led to a 27.2% increase in family travel compared to last year. Shorter work and school breaks have provided an ideal window for families and groups to experience Holi abroad, blending traditional celebrations with new cultural experiences.
India’s iconic Holi festivities continue to attract global attention. Atlys data reveals that 13.2% of inbound visa applications for March come from international travelers eager to witness the festival’s electric atmosphere, marking an 18% year-over-year increase. Most inbound travelers are heading to Delhi and northern destinations like Pushkar, drawn by the region’s rich cultural heritage. Many visitors are also extending their stay, using Holi as a gateway to explore India’s diverse landscape.
The data reflects a broader trend: 55% of Holi travel applications span four to seven days, underscoring the rise of festival-linked tourism. Travelers are strategically merging holidays with weekend breaks, creating immersive experiences that celebrate Holi’s essence of togetherness and joy.
“Holi’s timing this year has created the perfect scenario for travelers to blend cultural celebration with exploration,” said Mohak Nahta, Founder & CEO of Atlys. “We’re seeing a fascinating mix—some applicants wish to experience the magic of Holi in India’s historic cities, while others are taking the festival’s vibrant spirit abroad. This shift highlights how people are reimagining traditions, merging them with global adventures.”
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