In a major push toward blending AI with fashion, Google has launched a new app called Doppl — a virtual try-on platform that allows users to see how outfits look on them before buying. The app uses advanced generative AI and 3D scanning to create a hyper-realistic digital avatar, or "digital twin", enabling users to try on clothes from leading brands.
🧠 How Does Doppl Work?
Create a Digital Twin: Users scan their bodies using a smartphone camera. Doppl then generates a highly accurate 3D avatar.
Virtual Wardrobe: Choose from a range of clothing items available from integrated fashion brands.
Try Before You Buy: Instantly see how an outfit fits and flows in real-time 3D on your avatar.
Share & Shop: Share looks with friends or make purchases directly within the app.
🛍️ Why It Matters
Reduces Return Rates: Helps users make more confident purchases by knowing how clothes will actually look.
Sustainable Shopping: Reduces waste by minimizing unnecessary shipping and returns.
Inclusive Fit: Doppl supports diverse body types and skin tones, providing a more realistic and personalized experience.
🔬 Tech Behind Doppl
Google’s Vertex AI and ARCore for 3D modeling
Trained on thousands of real-world garment and motion datasets
High-performance rendering with low latency for seamless try-on
👀 Who Can Use Doppl?
Currently in beta rollout in the US and India, Doppl is available on Android with iOS support launching soon. Google plans to integrate it with Search and YouTube Shopping in the future.
❓ Frequently Asked Questions (FAQ)
Q1: What is Google Doppl?
Google Doppl is a new app that lets users try on outfits virtually using a digital avatar created from 3D body scanning.
Q2: How do I create a digital twin on Doppl?
You scan your body using your smartphone’s camera, and the app creates a realistic 3D model for virtual try-ons.
Q3: Is Doppl free to use?
Yes, Doppl is free during its beta phase. Some premium features or brand partnerships may involve in-app purchases.
Q4: Can I buy clothes directly through the app?
Yes. Doppl lets you shop directly after trying on outfits virtually, making the experience seamless.
Q5: Is Doppl available globally?
As of now, Doppl is in limited beta in the US and India, with global rollout expected in phases.
published on 27th june
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