🎨 Grasim Industries Begins Commercial Production at Resin Plant in Mahad to Strengthen Paints Business
Grasim Industries, a flagship company of the Aditya Birla Group, has commenced commercial production at its resin manufacturing unit in Mahad, Maharashtra. This development represents a key milestone in the company’s journey to becoming a formidable player in India’s decorative paints sector.
The resin unit is an essential backward integration initiative aimed at ensuring consistent supply and quality of key raw materials for Grasim’s upcoming paints product lines.
🏭 Key Details of the Mahad Resin Unit
Location: Mahad, Maharashtra
Product: Resins for paints
Purpose: Backward integration to support Grasim's pan-India paints manufacturing
Commercial Production Started: June 2025
Strategic Importance: Critical for supply chain efficiency and product quality
This plant complements Grasim’s broader ambition of launching Birla Opus, its much-anticipated paints brand, with state-of-the-art manufacturing plants across India.
📈 Grasim's Paints Foray: A ₹10,000 Crore Bet
Grasim has committed an investment of ₹10,000 crore towards its paints business, eyeing a substantial market share in the highly competitive decorative paints segment, currently dominated by players like Asian Paints, Berger Paints, and Kansai Nerolac.
The resin plant will feed raw materials into Grasim’s upcoming mega paint factories, allowing for cost efficiencies, quality control, and faster go-to-market timelines.
🌟 Why This Matters
Resin is a core raw material in decorative paints
Backward integration reduces costs and dependencies
Mahad location offers strong logistics access
Strengthens Make in India positioning
Aligns with Grasim’s strategic vision of self-reliance and scalability
❓FAQs
Q1: What did Grasim Industries announce recently?
Grasim commenced commercial production at its resin manufacturing facility in Mahad, Maharashtra.
Q2: Why is resin production significant for Grasim?
Resin is a key raw material for paints. This unit supports backward integration, ensuring cost control and supply chain efficiency.
Q3: What is Grasim’s plan in the paints sector?
Grasim plans to invest ₹10,000 crore in the decorative paints segment under its upcoming brand Birla Opus.
Q4: How will the Mahad unit help Grasim’s paints business?
It will ensure a stable resin supply, helping streamline production at upcoming paint plants and maintain quality.
Q5: When did production at the Mahad unit begin?
The commercial production started in June 2025.
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Reported by Benny on June 25, 2025.
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