With the festive season around the corner, consumers in India have a reason to cheer. The government has announced a cut in Goods and Services Tax (GST) on large-screen televisions, a move expected to make premium electronics more affordable. This timely decision is set to energize the electronics market just as consumers gear up for Navratri, Dussehra, and Diwali purchases.
What’s Changing
The GST rate on large-screen televisions—typically those above 32 inches—has been slashed, reducing the overall price of mid-range and high-end models. For years, premium TV sets attracted higher taxes, keeping them out of reach for many middle-class households. This reduction narrows the gap and makes it easier for buyers to upgrade.
Why This Move Matters
1. Festive Season Boost
Electronics sales spike during major festivals. With lower prices due to the GST cut, retailers are anticipating higher footfall and online orders, driving up sales volumes for brands and dealers alike.
2. Make in India Push
Many global and domestic brands assemble or manufacture TVs in India. Lower GST supports domestic manufacturing, encourages local assembly, and makes Indian-made large TVs more competitive.
3. Middle-Class Affordability
For families who hesitated to buy large-screen TVs due to high prices, this GST cut means significant savings. More consumers can now shift from small or medium-sized TVs to big-screen, high-definition models.
4. Retailer & Brand Advantage
Retailers and brands stand to benefit from higher turnover. Seasonal discounts combined with GST savings create a double bonanza for customers and sellers alike.
Impact on the Electronics Market
Higher Demand: Retailers expect a surge in sales of 40-inch, 50-inch, and 65-inch TV models during the festival period.
Competitive Pricing: Lower GST allows brands to offer discounts without hurting margins.
Broader Adoption of Premium Features: As larger TVs become affordable, features like 4K UHD, smart connectivity, and better audio systems are likely to see wider adoption.
What This Means for Consumers
For consumers planning a festive upgrade, now is an ideal time to buy. With the GST cut:
Expect lower EMIs and upfront prices.
Look out for additional festive offers from brands and banks.
Choose from a wider range of models and features at more competitive prices.
Conclusion
The GST cut on large-screen TVs is more than just a tax tweak—it’s a strategic move to stimulate demand, support domestic manufacturing, and put premium electronics within reach of more Indian households. As the festive season unfolds, this decision is poised to benefit consumers, retailers, and the electronics industry alike.
FAQs
Q: What size TVs are covered under the GST cut?
A: Large-screen televisions—typically models above 32 inches—will see reduced GST rates, making them cheaper for consumers.
Q: Will this impact only imported TVs?
A: No, the GST cut applies to all large-screen TVs, whether locally assembled or imported.
Q: When will consumers start seeing reduced prices?
A: Retailers are expected to pass on the GST benefits immediately, especially during the ongoing festival sales.
Q: How will this affect smaller TVs?
A: Smaller TVs already enjoy lower GST rates. The cut focuses on larger-screen models to stimulate premium segment demand.
Published on : 23rd September
Published by : SMITA
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