Hyundai Motor India Ltd. (HMIL), the second-largest automaker in the country, reported a sharp 12% year-on-year (YoY) decline in total sales for June 2025, indicating shifting consumer preferences and mounting market challenges.
Despite the slump in domestic figures, the company remains optimistic about a rebound in the upcoming festive season and upcoming model launches in the electric vehicle (EV) space.
📉 June 2025 Sales Snapshot
Total Sales (Domestic + Exports): 50,312 units
June 2024 Sales: 57,060 units
YoY Decline: 12.0%
📊 Domestic Sales Hit by SUV Competition
Hyundai's domestic sales for June 2025 were particularly impacted by intensified competition in the compact SUV and mid-range sedan segments, with newer rivals from Tata, Mahindra, Maruti, and MG eating into its market share.
Key Domestic Highlights:
SUVs (Creta, Venue) saw mild contraction
Hatchbacks (i20, Grand i10) reported sharper declines
Lack of new launches in Q2 affected brand visibility
🌍 Export Performance Mixed
Exports contributed 11,400 units, maintaining a relatively stable performance compared to last year. However, sluggish demand from certain African and Middle Eastern markets kept overall growth in check.
“Global supply constraints and freight costs have stabilized, but export momentum remains moderate,” Hyundai stated.
🔍 What’s Causing the Slowdown?
Intense competition in SUV segment
Shift in consumer demand toward EVs and hybrids
Rising fuel prices impacting demand for petrol vehicles
Buyers waiting for festive discounts and new variants
🚘 What’s Next for Hyundai?
Hyundai has announced:
Launch of its new EV SUV model in Q3 2025
Price revisions and festive incentives on select models
Aggressive digital campaigns to regain customer traction
🔍 FAQs
Q1: Why did Hyundai’s sales fall in June 2025?
A: Due to intense competition, fewer launches, and changing consumer preferences toward electric and hybrid cars.
Q2: Which Hyundai models were most affected?
A: Hatchbacks like the i20 and compact SUVs like the Venue saw a decline in volumes.
Q3: Are Hyundai exports also falling?
A: Exports stayed relatively steady but lacked strong growth due to soft global demand in key markets.
Q4: Is Hyundai planning a recovery strategy?
A: Yes. Hyundai is betting big on upcoming EV models, digital-first marketing, and festive pricing strategies.
published on 1st july
Publisher : SMITA
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