In a major boost for marketing and branding professionals, IIT Delhi has announced a free Executive Programme in Brand Management designed to help learners master modern branding strategies, consumer insights, and digital brand building.
The initiative aims to make premium-quality management education accessible to individuals across India—especially those looking to upskill for modern marketing roles.
Launched by the IIT Delhi Continuing Education Centre (CEC), this programme is expected to attract students, working professionals, entrepreneurs, and digital creators.
What Is the Brand Management Programme About?
The programme focuses on end-to-end brand development, covering:
Brand creation & positioning
Consumer psychology & behaviour
Brand identity and communication
Digital branding strategies
Competitive positioning
Case studies from leading global brands
It blends theoretical models with hands-on frameworks used by brand strategists.
Who Can Apply? (Eligibility)
The free Executive Programme is open to:
Undergraduate & postgraduate students
Marketing and sales professionals
Start-up founders & entrepreneurs
Digital marketers and content creators
Anyone looking to transition into brand strategy
No strict academic background is required; basic interest in marketing is enough.
Key Topics & Modules Covered
While the full curriculum will be shared by IIT Delhi shortly, expected modules include:
✔ Introduction to Branding
Understanding brand fundamentals, identity, equity, and positioning.
✔ Consumer Psychology
How customers perceive brands and build connections.
✔ Digital & Social Media Branding
Brand storytelling, influencer marketing, content strategy.
✔ Competitive Strategy & Market Analysis
Tools used by brand managers to evaluate competitors.
✔ Brand Measurement & Analytics
KPIs, brand audits, consumer feedback systems.
✔ Case Studies
Examples from Indian and international brands across industries.
Course Duration & Format
The programme is expected to run for several weeks, with:
Online video lectures
Project-based learning
Interactive sessions with mentors
Certificates issued after completion
The online and flexible format makes it ideal for working professionals.
Why This Programme Matters
Provides access to IIT-level learning at no cost
Helps learners gain industry-ready branding skills
Adds strong value to resumes and LinkedIn profiles
Helps entrepreneurs build strong brand identities
Supports career growth in marketing, PR, and digital strategy
FAQs
1. Is the programme completely free?
Yes, IIT Delhi’s Executive Programme in Brand Management is being offered free of cost.
2. Who can join the course?
Students, professionals, entrepreneurs, and anyone interested in branding.
3. Will participants receive a certificate?
Yes, a completion certificate is expected after meeting course requirements.
4. Is prior marketing experience required?
No. The programme is suitable for both beginners and experienced professionals.
5. How long is the programme?
The duration will be announced by IIT Delhi, but it typically spans several weeks
Published on : 25th November
Published by : SMITA
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