In a bizarre Black Friday week incident, a European retailer accidentally listed the iPad Air at just €15 (approx. ₹1,500) — and hundreds of customers quickly grabbed the deal before the company realised it was a pricing glitch.
According to Prajwal Jayaraj, the retailer has now reached out to buyers requesting refunds, sparking a heated debate over consumer rights and digital pricing errors.
The mistakenly low price became viral within minutes, pushing tech enthusiasts into a frenzy.
A Black Friday Glitch Turns Into a Shopping Frenzy
With Black Friday approaching, shoppers were scanning for early discounts when the retailer’s listing for the iPad Air went live at an unbelievable €15 instead of €500+.
Customers who saw the listing:
Immediately placed orders
Shared screenshots on social media
Triggered a wave of purchases in minutes
By the time the retailer noticed, the orders had already piled up.
Retailer Now Asking Buyers to Return the iPad Air
The retailer has reached out to customers saying:
The price was an obvious error
The product was “mispriced due to a technical glitch”
Buyers should return the iPads or accept refunds
They may offer “compensation vouchers” instead
Some buyers have refused — arguing that legally, the retailer must honour the listed price once the transaction is complete.
What Consumer Law Says
European consumer protection laws vary, but generally:
If the price is clearly unrealistic, companies can classify it as a “manifest mistake”
Courts often side with retailers if the difference is excessively large (e.g., €15 vs. €500)
However, if payment was accepted and confirmed, buyers may argue contract validity
This case may test local consumer protection rules.
Social Media Reacts: Memes, Debates & Anger
Social media is buzzing with:
Memes comparing a €15 iPad Air to penny stocks
Debates on whether buyers should keep the product
Arguments over retailer accountability
Users joking about “the cheapest Apple product ever sold”
Consumers are divided, with many saying a multinational retailer should bear the loss.
Apple Has Not Commented
Apple is not directly involved, as the error occurred on a third-party retailer’s website.
Still, the incident has sparked discussions about:
Pricing automation
Black Friday errors
AI-driven product listings
FAQs
1. Was the iPad Air really sold for €15?
Yes — due to a price glitch on a European retailer’s website.
2. Why is the retailer asking for refunds?
They claim the price was a technical error and legally invalid.
3. Are buyers required to return the product?
It depends on local consumer laws — the matter is controversial.
4. Did Apple cause the error?
No, the mispricing occurred on a third-party retailer’s platform.
5. Will the retailer honour the price?
Unlikely — most retailers cite “manifest error” to cancel such orders.
Published on : 26th November
Published by : SMITA
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Source Credit: Content inspired by reporting from Prajwal Jayaraj