🚘 Is Stellantis Selling Maserati? Here's What We Know
Global auto giant Stellantis NV, which owns more than a dozen brands including Jeep, Peugeot, Fiat, and Maserati, is reportedly exploring strategic options for its Italian luxury marque. Speculation is rising that Maserati may be up for sale, as part of a broader realignment within Stellantis to focus on profitability and EV innovation.
While Stellantis hasn’t officially confirmed a divestiture, sources familiar with internal discussions suggest a sale or partial spin-off is under active consideration.
🧩 Why Is Stellantis Considering a Sale?
Profitability Pressures: Maserati has long struggled to deliver consistent profits, despite recent revamps in product design and electrification.
Strategic Realignment: Stellantis is streamlining operations to focus on high-volume and EV-ready brands.
Luxury Market Volatility: Competing with legacy luxury giants like Mercedes-Benz and BMW requires massive ongoing investments.
Unlocking Value: A potential sale could help Stellantis reallocate capital towards EV platforms like STLA and digital services.
🏎️ Maserati’s Position in Stellantis
Maserati remains a niche player in the luxury segment, delivering just under 30,000 units in 2023.
The brand recently launched the Maserati Grecale SUV and the MC20 supercar, both receiving strong reviews.
An EV shift is underway with the Maserati Folgore lineup, but execution has been slow.
🔍 Who Could Be Interested in Buying Maserati?
If Stellantis does sell, potential buyers might include:
Private equity firms interested in reviving a luxury icon
Chinese automakers expanding global premium portfolios
Existing luxury OEMs like Geely, which has previously acquired Volvo and Lotus
📊 What Does This Mean for the Market?
A sale could spark consolidation in the luxury car sector
Stellantis could strengthen financial flexibility
Maserati might gain brand autonomy to reposition itself aggressively in EVs
❓ FAQ: Stellantis & Maserati Sale Rumours
Q1: Has Stellantis officially confirmed it is selling Maserati?
No, Stellantis has not issued any official confirmation. Reports are based on insider sources and market speculation.
Q2: Why would Stellantis want to sell Maserati?
Main reasons include profitability challenges, focus on EV and core brands, and capital reallocation strategy.
Q3: What happens to existing Maserati customers if a sale goes through?
Typically, customer services and warranties remain intact under new ownership or transitional arrangements.
Q4: How will this affect Maserati’s EV plans?
A sale could either delay or accelerate EV plans, depending on the buyer’s investment capacity and strategy.
Q5: What is Maserati currently focusing on?
The brand is pivoting to electrification with its Folgore EV series while also maintaining its luxury heritage.
📌 Conclusion
While a sale of Maserati by Stellantis is still in the realm of speculation, the market is closely watching. As automakers race toward electrification and digital transformation, every asset must prove its value—even storied brands like Maserati. Whether it remains within the Stellantis fold or finds a new home, Maserati's future will be shaped by the rapidly evolving dynamics of the luxury car industry.
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Reported by Benny on June 21, 2025.