Indian FMCG major Marico Ltd has set an ambitious target of doubling its revenue by FY2030, driven by a sharpened focus on premiumization and scaling digital-first brands. The company revealed its strategic roadmap during its latest investor presentation.
🚀 Key Growth Drivers for FY30 Target
1. Premiumization of Core Portfolio
Marico plans to boost margins and expand market share by introducing more premium products in its haircare, skincare, and wellness categories. Brands like Parachute Advansed, Saffola Honey, and Beardo will be rebranded and innovated with premium value propositions.
"The next leg of growth will come from creating value, not just volume," said CEO Saugata Gupta.
2. Acceleration of Digital-First and D2C Brands
With digital-first brands like Beardo, Just Herbs, and True Elements already in its portfolio, Marico aims to scale these aggressively through e-commerce and social commerce channels. The goal is to make digital-native brands contribute over 15% of total revenues by FY30.
🌍 International Expansion
The company also plans to grow its footprint in Southeast Asia and Africa, banking on the success of Vietnam and Bangladesh operations. Marico is building local capabilities in emerging markets to drive sustained topline growth.
📊 Financial Performance Snapshot
FY25 revenue: ₹11,500 crore (estimated)
Target FY30 revenue: ₹23,000 crore
CAGR required: ~15% over the next 5 years
🧠 Expert View
Analysts view the premiumization strategy as aligned with evolving consumer trends toward health, wellness, and value-added products. Digital-native brands also give Marico an edge in reaching younger, tech-savvy consumers.
❓ FAQ Section
Q1: What is Marico's revenue growth target by FY30?
A: Marico aims to double its current revenue and reach ₹23,000 crore by FY2030.
Q2: What are the key strategies to achieve this target?
A: The company is focusing on premiumizing existing brands and expanding digital-first/D2C brands.
Q3: Which digital brands are owned by Marico?
A: Marico owns Beardo, Just Herbs, and True Elements among others.
Q4: How important is international business to Marico's growth?
A: Very important—Marico is expanding operations in Vietnam, Bangladesh, and parts of Africa.
Q5: How will premiumization help Marico grow?
A: Premiumization improves margins, customer loyalty, and average selling prices, boosting topline growth.
✅ Conclusion
With a bold target of doubling revenue by FY30, Marico is placing its bets on premiumization and digital brand acceleration. Backed by evolving consumer behavior and tech-led distribution, the FMCG giant appears well-positioned to capitalize on the next wave of demand in both India and emerging markets.
www.vizzve.com || www.vizzveservices.com
Follow us on social media: Facebook || Linkedin || Instagram
Publish on June 13,2025 by :selvi