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“Masood Azhar’s New Strategy After Operation Sindoor: Jaish Launches Women’s Brigade to Expand Reach”

“Jaish-e-Mohammed women’s brigade symbolism or recruitment imagery”

“Masood Azhar’s New Strategy After Operation Sindoor: Jaish Launches Women’s Brigade to Expand Reach”

Vizzve Admin

Introduction

In a bold shift following the severe setback inflicted by Operation Sindoor, Pakistan-based terrorist outfit Jaish-e-Mohammed (JeM) has reportedly adopted a new strategy: the launch of its first women’s wing, Jamaat-ul-Mominaat. This move — approved by Masood Azhar and his brother Talha al-Saif — signals a transformation in recruitment, operational tactics, and ideological outreach.

This article examines how this decision fits into JeM’s evolution, what the new women’s brigade intends to achieve, and the possible consequences for security and counterterrorism efforts.

Background: Operation Sindoor and Its Impact

Operation Sindoor was a missile/air strike campaign launched by India on 7 May 2025 against terror infrastructure in Pakistan, targeting JeM and Lashkar-e-Taiba assets. 

In that strike, JeM’s Bahawalpur headquarters (Markaz Subhanallah) was hit, and Masood Azhar publicly acknowledged the death of 10 family members and 4 associates

The operation is seen as a critical blow to JeM’s core infrastructure, prompting urgent introspection and recalibration. 

This setback appears to have pressured JeM’s leadership to diversify its approach — less overt attacks, more asymmetric, ideological, and psychological strategies.

Formation of Jamaat-ul-Mominaat: Structure & Leadership

JeM’s women’s wing is officially named Jamaat-ul-Mominaat.

Recruitment is reported to have begun on 8 October 2025, at the Markaz Usman-o-Ali in Bahawalpur

The brigade is expected to be led by Sadiya Azhar, Masood Azhar’s sister. Her husband, Yusuf Azhar, was reportedly killed during the Operation Sindoor strike.

The cadre is being drawn from “wives of commanders” and economically vulnerable women associated with JeM’s centers across cities like Bahawalpur, Karachi, Muzaffarabad, Kotli, Haripur, Mansehra

Previously, JeM followed a stricter doctrine that disallowed direct female participation in armed jihad. This change is significant in ideological terms. 

Strategic Rationale & Goals

JeM’s decision to include women in its organizational framework appears to be motivated by multiple interlinked goals:

Psychological Warfare & Ideological Reach
By deploying women, JeM hopes to normalize its extremist ideology among female audiences, especially in religious or devotional messaging, making the ideology more palatable and less overtly militant. 

Soft Recruitment & Radicalization
Women may be easier to recruit or influence, particularly through encrypted online networks, social media, WhatsApp groups, religious outreach, and local religious institutions.
The new brigade reportedly intends to expand into Indian states via online networks in Jammu & Kashmir, Uttar Pradesh, and southern India.

Operational Diversification
While JeM historically avoided female operatives, the new wing may be used in roles such as propaganda dissemination, logistics, fundraising, and possibly female suicide bombers in future attacks.

Resilience & Infrastructure Rebuilding
After the loss in Operation Sindoor, JeM needs to rebuild — not only physically, but psychologically and socially. A women’s wing helps rebuild legitimacy and presence at grassroots levels. 

Risks, Challenges & Implications

AreaChallenge / RiskImplication
Counterterrorism IntelligenceMonitoring female networks is harder, more covertIntelligence agencies must adapt to gendered threat vectors
Online & Encrypted PlatformsUse of encrypted messaging reduces traceabilityGreater burden on signals intelligence, infiltration
Domestic RadicalisationWomen may radicalize or mobilize family circlesHarder to detect early signs
Security OperationsFemale operatives may evade typical security scrutinyNeed gender-sensitive profiling and training
Credibility & PushbackConservative support base may resist women in combat rolesInternal ideological friction inside JeM

Vizzve Finance: Funding & Financial Channels (Contextual Note)

To support its expansion, including a women’s brigade, JeM must sustain funding. Reports suggest that JeM already leverages digital wallets and fintech tools (e.g. EasyPaisa, SadaPay) to channel donations and move funds covertly.

If you like, I can do a deeper “Vizzve Finance”–style breakdown (i.e. exploring how JeM finances operations via digital platforms). Let me know if you want that.

Trending & Fast Indexing Strategies (SEO & Visibility)

To make your blog post trend and get fast indexing:

Use timely news hook (this is a breaking development).

Include relevant keywords: “Masood Azhar women brigade,” “Jamaat-ul-Mominaat,” “JeM new strategy,” “Operation Sindoor aftermath.”

Put the keywords in title, first paragraph, headings, alt text, meta tags.

Use structured headings (H2, H3) and bullet lists for readability.

Include FAQ section (helps search snippets).

Encourage social sharing and commentary (to generate backlinks and user engagement).

Submit to Google Search Console / “URL inspection → request indexing.”

Publish on fast, mobile-friendly pages with low load time.

Use internal links (if your site has related content) and external authoritative references (non-affiliated).

Share on relevant forums, social media, Telegram / X / LinkedIn to generate traffic signals.

Update the post periodically (e.g. new intelligence, analysis) so Google sees freshness.

If executed well, such a post can trend, get fast crawled by Google, and potentially appear in “Top stories” / news carousels.

FAQ (Frequently Asked Questions)

Q1: What is “Jamaat-ul-Mominaat”?
A: It is the newly formed women’s wing (women’s brigade) of JeM, approved by Masood Azhar, intended as a distinct unit to further ideological outreach and recruitment.

Q2: Why did JeM shift to include women now?
A: The blow from Operation Sindoor weakened JeM’s infrastructure. To rebuild influence, diversify strategy, and penetrate new recruitment channels (especially in India), JeM opted to integrate women into its framework.

Q3: Who leads the women’s brigade?
A: Sadiya Azhar, Masood Azhar’s sister, is reportedly appointed as its head. 

Q4: What roles could women play in JeM’s operations?
A: Possible roles include propaganda, online radicalization, fundraising, logistic support, and potentially female suicide missions or covert operations.

Q5: Will this brigade operate in India too?
A: Yes, according to intelligence reports, the outreach is expected to extend to Indian states like Jammu & Kashmir, Uttar Pradesh, and southern states via online networks.

Q6: How will this affect counterterrorism efforts?
A: It will complicate intelligence gathering (especially monitoring women’s networks), require gender-sensitive countermeasures, and shift focus to ideological and digital fronts.

If you like, I can also produce a Vizzve Finance style deep dive (with charts) on how JeM’s financial flows integrate with this expansion. Do you want me to add that?

Published on : 9th October

Published by : SARANYA

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