Global food giant Nestlé has announced a significant shift in its product formulation strategy by pledging to remove all artificial colours from its food and beverage products sold in the United States by 2026. The move is part of the company’s broader commitment to transparency, clean labels, and consumer health.
Nestlé stated that the decision aligns with growing consumer demand for natural ingredients and follows similar reforms it has undertaken in European markets. Products across various categories — including confectionery, beverages, and dairy — will be gradually reformulated using natural colouring agents like fruit and vegetable extracts.
According to Nestlé USA’s head of strategy, the company is working closely with suppliers to ensure replacements meet taste and visual expectations without compromising safety or shelf life.
This initiative also responds to increased scrutiny around synthetic food additives and their impact on children's health, allergies, and hyperactivity, with advocacy groups long urging food majors to shift toward natural ingredients.
Nestlé aims to complete the transition by the end of 2026, promising that no artificial colours will be present in any of its U.S. food offerings moving forward.
❓ FAQs – Nestlé’s Artificial Colour Ban in US Foods
Q1. Why is Nestlé removing artificial colours from its US food products?
A: Nestlé is responding to consumer demand for cleaner labels and natural ingredients, aiming to build trust and improve health outcomes.
Q2. When will the change be implemented?
A: Nestlé plans to fully remove artificial colours from all US food and beverage products by the end of 2026.
Q3. Will the taste or quality of products change?
A: Nestlé states it is working with food scientists to ensure there is no significant change in taste or appearance, while using natural alternatives.
Q4. What are some natural alternatives to artificial colours?
A: Common alternatives include beetroot, turmeric, spirulina, paprika, and other plant-based dyes.
Q5. Does this change apply globally or only in the US?
A: The current commitment is specific to the United States, although Nestlé has taken similar steps in Europe and is evaluating changes in other markets.
published on 26th june
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