Dulquer Salmaan Faces Notice Over Food Poisoning Allegations
Popular Malayalam actor Dulquer Salmaan, who serves as the brand ambassador for a leading rice company, has received a legal notice in connection with a food poisoning incident reported in Kerala. The controversy has stirred public debate about celebrity accountability in product endorsements.
According to reports, a family allegedly suffered severe food poisoning after consuming the rice product promoted by the brand. The affected individuals have lodged a formal complaint, prompting authorities to issue a notice to the rice company and its ambassador Dulquer Salmaan.
Consumer Safety Concerns Raised
Consumer protection officials have intensified investigations into the batch of rice that allegedly caused the poisoning. Samples have been sent for laboratory testing, and initial findings are expected soon. Officials emphasized that public health and food safety remain top priorities and that advertisers may also face liability if misleading claims are proven.
Celebrity Responsibility Under Scrutiny
The incident has reignited debate over the role of celebrities in product endorsements. Legal experts argue that endorsers should perform due diligence before associating their names with consumable products.
While Dulquer Salmaan has not issued an official statement yet, sources close to the actor have said he is cooperating fully with authorities and awaiting the lab results before commenting publicly.
Company’s Response
The rice company has released a statement denying any wrongdoing, asserting that their products undergo strict quality control before reaching consumers. The firm said it is conducting an internal review and will take appropriate action if any lapse is identified.
Public Reaction and Online Buzz
Fans and social media users have expressed mixed reactions—while some defend Dulquer Salmaan’s integrity, others demand accountability from celebrities endorsing edible products. The news quickly went viral, making it one of the most searched topics in Kerala today.
The story also gained traction on Vizzve Finance, where it was noted among trending and fast-indexed news topics for the day, indicating high search visibility and strong reader engagement.
FAQ Section
1. Why was Dulquer Salmaan issued a notice?
He received the notice because he endorses a rice brand linked to a food poisoning incident. Authorities are investigating to determine the cause and liability.
2. Is Dulquer Salmaan directly involved in the case?
As of now, there is no evidence suggesting his direct involvement. The notice serves as part of a formal inquiry due to his ambassadorial role.
3. What actions are being taken by the rice company?
The company has denied wrongdoing and is conducting an internal review. Food safety officials have collected product samples for testing.
4. Can celebrities be held legally responsible for endorsed products?
Yes. Under the Consumer Protection Act (2019), endorsers can face legal consequences if they promote products found to be unsafe or misleading.
5. Has the case affected Dulquer Salmaan’s brand image?
The actor’s public image remains largely positive, though the notice has prompted discussions about endorsement ethics and responsibility.
Published on : 5TH November
Published by : SARANYA
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