🥗 PV Sindhu-Backed Better Nutrition Aims for ₹100 Crore Revenue by FY27
Better Nutrition, a fast-growing D2C nutrition startup endorsed and backed by badminton champion PV Sindhu, has set an ambitious goal of achieving ₹100 crore in revenue by FY27. The company, which focuses on science-backed nutritional products, is betting on India’s booming health and wellness sector, rising fitness consciousness, and an expanding digital consumer base.
📈 Growth Strategy: From Athlete Backing to D2C Domination
Founded in 2022, Better Nutrition combines clinical research, consumer-centric design, and celebrity-backed trust to position itself as a premium nutrition brand. With PV Sindhu’s influence and a strong founding team, the brand is scaling operations through:
Direct-to-consumer (D2C) model via online platforms
Expanding product categories: protein powders, gut health, sleep aids, women's wellness
Increasing retail presence through pharmacy and wellness store partnerships
Leveraging celebrity-led influencer marketing
💬 What the Founders Say
According to the company’s leadership, the Indian nutraceutical market is projected to cross $18 billion by 2025, and Better Nutrition plans to capture a sizeable share by focusing on clean labels, efficacy, and affordability.
PV Sindhu, who also serves as the brand ambassador, stated,
"Better Nutrition is not just a brand but a lifestyle enabler. It stands for consistency, strength, and overall well-being — values I live by every day."
🚀 Key Milestones & Funding
FY24 revenue: ₹12 crore
Target FY27 revenue: ₹100 crore
Current retail footprint: 2,000+ pin codes via D2C and Amazon
Investors: PV Sindhu, institutional VCs, and wellness-focused angels
New launches planned: Ayurvedic line and child nutrition range in FY26
📊 Why the Nutrition Sector Is Booming
India is witnessing a nutrition revolution, with consumers increasingly shifting to preventive healthcare and dietary supplementation. Rising disposable income, awareness of lifestyle diseases, and a post-COVID wellness mindset are catalyzing this demand.
Better Nutrition's strategic timing and product-market fit place it in a sweet spot to capture urban and semi-urban health-conscious consumers.
❓ FAQs – Better Nutrition’s FY27 Growth Target
Q1: Who backs Better Nutrition?
PV Sindhu, India's star badminton player, is both an investor and brand ambassador of Better Nutrition.
Q2: What is Better Nutrition’s revenue goal?
The company aims to reach ₹100 crore in revenue by FY27, up from ₹12 crore in FY24.
Q3: What does Better Nutrition sell?
The brand offers a wide range of nutritional supplements, including protein powders, gut health formulas, sleep support, and women’s health products.
Q4: Is Better Nutrition only available online?
Primarily D2C, but the brand is expanding into offline retail and pharmacy chains across metro and Tier-II cities.
Q5: Why is the brand scaling so fast?
Strong consumer demand, expert formulations, a recognizable brand face (PV Sindhu), and strategic funding have helped scale the business quickly.
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