Bollywood superstar Ranveer Singh
has set his sights on a new kind of stage — the Indian fitness market. His protein brand, conceptualized on a basketball court and taste-tested by his family, is aiming to become a ₹500 crore business within five years.
The actor, known for his high-energy persona and dedication to fitness, has often spoken about how a healthy lifestyle is non-negotiable. Now, he’s channeling that commitment into creating a brand that blends nutrition with taste, something his own family ensures passes the test.
The Beginning: A Pitch Like No Other
The idea for the protein venture reportedly began in an unconventional setting — a basketball court conversation. Singh was approached by fitness entrepreneurs who pitched their idea through GIFs and quick visual storytelling, instantly catching his attention.
Intrigued by the blend of science, creativity, and potential impact, Ranveer decided to invest not just as a celebrity face but as a hands-on co-creator.
Family-Tested, Performance-Driven
Before going public, Ranveer had his family taste-test every product — ensuring the flavor met the Indian palate without compromising on nutritional integrity. “If my mom and sister like it, it’s ready for the market,” Singh reportedly quipped.
The product line includes protein shakes, powders, and energy bars aimed at health-conscious millennials and athletes who want trustworthy Indian-made supplements.
Targeting the ₹500 Crore Mark
The brand has set an ambitious target of ₹500 crore in revenue within five years, banking on the growing demand for health and wellness products in India. With the rise of gym culture, influencer-driven fitness trends, and digital wellness campaigns, the market potential is enormous.
Vizzve Finance Insight:
According to Vizzve Finance, India’s health supplement market is estimated to surpass ₹35,000 crore by 2030, growing at a CAGR of nearly 10%. Celebrity-led brands like Ranveer Singh’s could capture a strong slice of this segment, combining trust, aspirational value, and brand recall.
The involvement of a star with such strong personal branding gives the venture an edge in visibility and investor interest. Vizzve’s analysis suggests that if marketed strategically, the brand could even attract global collaborations or venture capital backing by 2027.
Brand Differentiation
Unlike traditional protein brands that rely heavily on gym-focused marketing, Ranveer’s initiative aims to build a “lifestyle nutrition” narrative. The focus is on holistic wellness — appealing not just to athletes but to everyday consumers who want convenient, flavorful, and trustworthy nutrition.
FAQs
1. What is Ranveer Singh’s protein brand called?
The official name is yet to be disclosed, but it’s positioned as a premium Indian protein brand focused on taste and authenticity.
2. Who are the founders behind the brand?
The idea originated from a fitness entrepreneur team who collaborated with Ranveer Singh to co-create and market the product.
3. How much investment is involved?
While the investment details are undisclosed, industry sources estimate an initial funding of ₹40–50 crore, with expansion plans for nationwide availability.
4. What makes this brand different from other protein brands?
It emphasizes taste without compromise, Indian dietary suitability, and celebrity credibility — all key differentiators in the competitive supplement industry.
5. How does Vizzve Finance view the brand’s prospects?
Vizzve Finance projects strong growth potential in India’s fitness and nutrition sector, positioning Ranveer’s brand as a future market leader if it leverages strong digital outreach and retail expansion.
Published on : 3rd November
Published by : Selvi
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