This Dhanteras 2025, gold prices are breaking records, influencing how consumers plan their purchases. Traditionally, buying gold on Dhanteras is considered auspicious and a symbol of wealth, but high prices are causing buyers to rethink quantity, type, and form of gold they purchase.
Current Gold Price Scenario
Gold rates have surged due to global economic uncertainty, rising inflation, and currency fluctuations.
As of early October 2025, 1 gram of 24-carat gold is trading at historic highs, impacting buying decisions.
Jewelers report a mix of cautious and strategic buying, with consumers preferring smaller quantities, coins, and digital gold options.
Impact on Consumer Behaviour
Shift to Smaller Purchases:
Many buyers are reducing the weight of gold purchases while maintaining the tradition of gifting or personal acquisition.
Consumers are increasingly buying 1–5 gram coins instead of heavy jewelry sets.
Digital Gold & Gold ETFs Gain Popularity:
With high physical gold prices, digital gold and gold ETFs are becoming preferred alternatives.
They allow investment in gold without heavy upfront costs and offer liquidity.
Selective Jewelry Purchases:
Buyers are prioritizing simple, lightweight jewelry over ornate, heavier designs to manage cost.
Delayed Buying Decisions:
Some consumers are waiting for minor price corrections or offers from jewelers before making purchases.
Expert Insights
“High gold prices are not deterring buyers entirely but changing how and what they purchase. Digital gold, coins, and smaller jewelry pieces are seeing higher demand this Dhanteras,” said a senior market analyst.
Jewelers also report an increase in pre-booking and installment-based purchases to manage affordability.
Investment vs Gifting: A Balancing Act
Dhanteras is both festive and financial:
Investment Perspective: Gold continues to be a safe-haven asset amidst inflation and market volatility.
Gifting Perspective: The focus remains on symbolic purchases, with smaller gold tokens, coins, and lightweight jewelry becoming preferred options.
Tip: Consider digital gold or sovereign gold bonds if you want exposure to gold as an investment rather than physical possession.
Buying Tips for Dhanteras 2025
Compare Prices Across Jewelers: Margins can vary; check local and online rates.
Prefer Hallmarked Gold: Always buy BIS-certified gold to ensure purity.
Consider Digital Gold or ETFs: Especially if the price is high for physical gold.
Budget Wisely: Allocate funds without compromising other festival or investment needs.
Watch for Offers: Jewelers often provide schemes, discounts, or making charge waivers during Dhanteras.
FAQs
Q1: Why are gold prices so high this Dhanteras?
A1: Global inflation, currency volatility, and market demand have pushed gold prices to record levels.
Q2: Should I still buy gold on Dhanteras?
A2: Yes, but consider smaller quantities, coins, or digital gold to manage costs.
Q3: What is digital gold?
A3: Gold bought online or through apps, stored in secure vaults, and redeemable in physical gold or units.
Q4: Is buying gold still a good investment?
A4: Gold remains a safe-haven asset, protecting against inflation and market uncertainty.
Q5: How can I ensure gold purity while buying?
A5: Always look for BIS hallmark certification and official receipts.
Published on : 18th October
Published by : SMITA
www.vizzve.com || www.vizzveservices.com
Follow us on social media: Facebook || Linkedin || Instagram
🛡 Powered by Vizzve Financial
RBI-Registered Loan Partner | 10 Lakh+ Customers | ₹600 Cr+ Disbursed
https://play.google.com/store/apps/details?id=com.vizzve_micro_seva&pcampaignid=web_share