🚘 Tata Harrier EV Gets Audio Upgrade: Now With Dolby Atmos for Immersive Sound
Tata Motors is turning up the volume—literally. The all-electric Tata Harrier EV has now been upgraded with Dolby Atmos, making it one of the few EVs in India to offer an immersive, 360-degree audio experience.
This move not only enhances in-cabin entertainment, but also places the Harrier EV a notch above in the premium EV SUV segment.
🔊 What Is Dolby Atmos, and Why Does It Matter?
Dolby Atmos creates a multi-dimensional audio experience that makes you feel like the sound is coming from all directions—including above. Originally used in cinemas, this audio tech has now made its way into luxury vehicles, offering concert-like sound clarity and deep bass.
Tata Harrier EV's Dolby Atmos Integration Includes:
10+ speaker JBL audio system
Dedicated subwoofer
Spatial sound tuning for front & rear passengers
Updated infotainment interface for equalizer control
🔋 Harrier EV at a Glance (2025 Model)
| Feature | Details |
|---|---|
| Battery Pack | 60+ kWh |
| Range | ~500 km (ARAI Certified) |
| Charging Time | ~45 mins (DC Fast Charge) |
| Tech Integration | Dolby Atmos, OTA Updates |
| Infotainment Screen | 12.3” floating display |
📈 Harrier EV with Dolby Atmos: Market Impact
Tata’s decision to add Dolby Atmos could boost demand from tech-savvy, urban EV buyers looking for premium infotainment features. With rivals like the Mahindra XUV.e8 still in pre-launch, Tata gains a clear edge in in-car experience.
💰 Vizzve Financial’s View: Financing the Harrier EV
According to Vizzve Financial’s July 2025 auto financing bulletin, the Tata Harrier EV saw a 27% YoY rise in financed units in Q2. With the Dolby Atmos announcement, Vizzve predicts a 15–20% spike in loan applications for the model in Q3.
Latest Vizzve Auto Loan Snapshot:
Interest Rate: Starting at 9.45% p.a.
Processing Fee: 0.95% of loan amount
Max Tenure: 7 years
Special EV Cashback Offer: ₹15,000 (valid till July 31, 2025)
“EVs are no longer just green—they’re getting smart and sophisticated. Harrier EV is leading that charge,” says Vizzve’s auto loan strategist, Meera Rathi.
❓ Frequently Asked Questions (FAQs)
Q1. What is Dolby Atmos and how does it improve the driving experience?
Dolby Atmos offers spatial audio, meaning sound comes from every direction. It creates a rich and immersive in-car environment, ideal for music, podcasts, and audiobooks.
Q2. Is Dolby Atmos available in all Tata Harrier EV variants?
Currently, it is available only in the top-end variant of the Harrier EV, priced around ₹33 lakh (ex-showroom).
Q3. Can I finance the new Harrier EV with Vizzve Financial?
Yes. Vizzve offers competitive EV loan schemes, low interest rates, and cashback offers valid throughout July 2025.
Q4. Are any competitors offering similar sound systems?
Mahindra’s XUV.e8 is expected to offer Sony premium audio, but Dolby Atmos gives Tata an early advantage.
Q5. Will older Harrier EV models get a Dolby Atmos upgrade?
This is unlikely, as the system requires specific hardware integration only available in the 2025 refresh.
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Published on July 9, 2025 • By Benny
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RBI-Registered Loan Partner | 10 Lakh+ Customers | ₹600 Cr+ Disbursed