Techie Leaves American Cubicle Life to Build Rs 200cr Accessory Brand in India – Pankaj Gupta’s Daily Objects Journey
Introduction:
What drives a techie to leave behind a stable job in the US and plunge into the unknown world of entrepreneurship in India? For Pankaj Gupta, it was more than ambition—it was a calling. Today, his creation, Daily Objects, stands tall as a Rs 200 crore lifestyle and accessory brand made proudly in India.
From Cubicles to Creativity:
An engineer by profession, Pankaj Gupta had a secure and comfortable life working in the American tech industry. But like many with an entrepreneurial itch, he felt something was missing. The desire to build something of his own—and something rooted in India—grew stronger. That’s when the seed of Daily Objects was planted.
The Birth of Daily Objects:
Founded with the vision of creating high-quality, stylish, and functional accessories for modern consumers, Daily Objects began by offering designer phone cases. With unique collaborations, in-house design, and a strong focus on quality, the brand soon expanded into bags, organizers, and tech gear.
Building a Rs 200 Cr Brand:
What set Daily Objects apart was its strong design language and premium quality that could match global brands. With smart use of e-commerce, D2C channels, and social media marketing, Pankaj and his team scaled operations rapidly. By focusing on customer experience, local manufacturing, and design innovation, they turned Daily Objects into a Rs 200 crore powerhouse.
The Vision Ahead:
Pankaj Gupta’s journey is far from over. With global aspirations and a growing loyal customer base, Daily Objects aims to expand into new categories and geographies, redefining what an Indian lifestyle brand can be on the global stage.
Final Word:
Pankaj Gupta’s story is a testament to what can happen when you chase your passion and take calculated risks. From a US tech desk to India’s D2C success story, Daily Objects is more than just a brand—it’s an inspiration.
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