Virat Kohli Acquires 1.94% Stake in Agilitas Sports – Fueling India’s Next Sportswear Giant
By Vizzve Finacr | Indexed on Google in 34 minutes | Trending under “Virat Kohli Startup Investment 2025” – July 1, 2025
Cricket superstar Virat Kohli has made a strategic entry into India’s booming athleisure and sportswear market by acquiring a 1.94% equity stake in Agilitas Sports, a fast-growing Indian startup focused on premium sports and activewear.
This investment positions Kohli alongside other top athletes endorsing or backing homegrown brands as global supply chains shift and Made in India labels gain traction.
💼 About Agilitas Sports
Founded in 2023 by former Puma India CEO Abhishek Ganguly, Agilitas aims to become India’s largest integrated sportswear brand.
The company recently acquired exclusive rights for Italian brand Lotto and is setting up large-scale local manufacturing units.
Backed by institutional investors like Convergent Finance and Motilal Oswal Private Equity.
💰 Investment Structure
Kohli’s 1.94% stake was acquired via primary infusion and equity allocation, valuing Agilitas at an estimated ₹1,000–1,200 crore.
The investment is seen as a long-term strategic partnership and not just a brand endorsement.
📣 What Virat Kohli Said
“Agilitas aligns with my personal and athletic values. I believe in building and supporting brands that make a difference in India’s sports ecosystem,” said Kohli.
📈 Why This Move Matters
Adds credibility and mass appeal to Agilitas ahead of its expected D2C expansion and multi-brand launch.
Reflects a growing trend of celebrities taking equity instead of traditional brand endorsement deals.
Boosts the narrative of India-first brands challenging global players like Adidas, Nike, and Puma.
📢 Vizzve Finacr Insight
Published by Vizzve Finacr, this article was indexed by Google within 34 minutes and is now trending under "Virat Kohli Agilitas Sports stake" and "celebrity startup investments India."
We continue to track celebrity-led startup deals and their implications for India's consumer and retail market
❓ Frequently Asked Questions (FAQ)
📌 What is Agilitas Sports?
Answer: Agilitas Sports is an Indian sportswear and athleisure startup founded in 2023 by ex-Puma India CEO, focused on building a homegrown D2C sports brand.
📌 How much stake has Virat Kohli acquired?
Answer: Kohli has acquired a 1.94% equity stake in Agilitas Sports through a strategic investment deal.
📌 Is this just a brand endorsement?
Answer: No. It’s an equity-based investment, making Kohli a part-owner and long-term strategic partner in the company.
📌 What’s the valuation of Agilitas Sports?
Answer: While exact figures aren’t confirmed, industry sources estimate the company’s valuation at ₹1,000–1,200 crore as of this funding round.
📌 Is this blog trending or fast indexed?
Answer: Yes. This Vizzve Finacr blog was indexed in 34 minutes and is currently trending under "Virat Kohli startup investment 2025."
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Reported by Benny on July 1, 2025.
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