The UK-based fintech giant Revolut is preparing to launch its services in India in 2025 as part of its global expansion strategy. With a target of reaching 100 million customers worldwide by mid-2027, India is emerging as a pivotal market in this ambitious plan. But why is this British fintech so keen on entering the Indian market?
1. Strategic Market for Growth
India’s digital economy is booming, fueled by a young population, rising smartphone adoption, and an increasing demand for digital financial services. For Revolut, India represents a significant opportunity to diversify its customer base beyond Europe and tap into a large, tech-savvy population.
2. Regulatory Approvals Secured
In April 2025, Revolut received full authorization from the Reserve Bank of India (RBI) to issue domestic prepaid cards and digital wallets. This enables the company to offer services integrated with Unified Payments Interface (UPI), India’s most widely used payment system, ensuring a smooth entry into the local digital finance ecosystem.
3. Localized Approach
Revolut is taking a hyper-localized approach to the Indian market. With a $45 million investment and a Global Capability Center in Bangalore employing over 4,000 people, the company is tailoring its products to meet the unique banking and payment needs of Indian consumers.
4. Expanding Product Offerings
The launch will include:
Revolut’s app-based services
Domestic and multi-currency cards
Other innovative financial solutions
Additionally, the company is exploring international expansion strategies, including the potential acquisition of a U.S. bank to strengthen its global footprint.
5. Contribution to Global Growth Objectives
India’s growing digital financial ecosystem is not only an opportunity for customer acquisition but also a critical element in Revolut’s plan to achieve 100 million customers globally. By entering India, Revolut aims to leverage regulatory support, local talent, and market potential to accelerate its global growth trajectory.
Conclusion
Revolut’s move into India is a strategic expansion into one of the world’s fastest-growing digital finance markets. With regulatory approvals in place, a localized strategy, and a suite of digital financial products, the company is poised to offer innovative solutions to Indian consumers while advancing its global ambitions.
FAQs
Q1: Which British fintech is entering the Indian market?
A1: Revolut, a UK-based digital banking and fintech company, is planning to launch its services in India in 2025.
Q2: Why is Revolut interested in India?
A2: India offers a rapidly growing digital economy, a large smartphone-using population, and increasing demand for digital financial services, making it a strategic market for global growth.
Q3: What regulatory approvals has Revolut obtained in India?
A3: Revolut has received full authorization from the Reserve Bank of India (RBI) to issue domestic prepaid cards and digital wallets, enabling integration with UPI and other local payment systems.
Q4: What products will Revolut offer in India?
A4: Revolut plans to introduce:
Its app-based services
Domestic and multi-currency cards
Other digital financial solutions tailored to Indian consumers
Q5: How is Revolut localizing its operations in India?
A5: Revolut has invested $45 million, established a Global Capability Center in Bangalore, and hired over 4,000 employees to develop solutions suited to the Indian market.
Published on : 28th September
Published by : SMITA
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