In recent times, the Bharatiya Janata Party (BJP) and the Rashtriya Swayamsevak Sangh (RSS) have increasingly focused on women as key players in the electoral landscape. With a surging women vote bank, especially in rural areas, there is a significant shift in how political narratives are being shaped in India. One of the most notable trends is the elevation of women rulers from history as symbols of strength and leadership within the RSS ideology.

The rise of women voters, particularly in states where the RSS has a strong presence, is prompting the Sangh Parivar to reframe its political messaging. Women rulers, who were once relegated to the background in Indian political discourse, are now being highlighted as icons of governance, courage, and leadership. Figures such as Rani Lakshmi Bai, the warrior queen of Jhansi, and others are increasingly being presented as role models for empowerment and national pride.

This shift has a double impact. On the one hand, it taps into the growing wave of women's political consciousness and participation. On the other, it positions the RSS as a champion of traditional values, where women are venerated for their leadership roles, linking these historical figures to the current BJP-led government’s narrative of empowerment and nationalism.

Women Rulers in RSS Ideology

RSS's focus on women rulers is not just an attempt to cater to the surging female vote bank, but also part of a larger strategy to reinforce its narrative of an idealized Indian past. By promoting figures like Rani Durgavati, Queen of Gondwana, and the mighty Rani of Jhansi, the RSS is creating a cultural connection between the past and present, aligning the party’s agenda with women’s empowerment.

For the RSS, these women rulers represent a blend of traditional values and resistance against foreign invaders, making them an ideal embodiment of nationalism. The invocation of such figures in political discourse is a means of both promoting the role of women and aligning it with the larger goal of preserving cultural identity.

The Surging Vote Bank

Women voters are increasingly becoming a critical factor in electoral outcomes. With more women in rural areas casting their ballots and showing a marked interest in political matters, parties are recalibrating their strategies. The RSS and BJP are recognizing the growing importance of the female electorate, which is expected to play a decisive role in the upcoming elections.

With the current push towards empowering women economically, socially, and politically, the RSS is banking on these women to strengthen its support base. By presenting historical female icons as part of their broader strategy, the RSS is aiming to build a stronger emotional connection with women voters across the nation.

Shifting Political Narratives

What’s significant in the RSS's approach is the shift from a more traditional focus on male-dominated politics to recognizing the political agency of women. By framing the narrative of historical women rulers as role models, the RSS is not only attracting the women’s vote but also reinterpreting Indian history in a way that suits its ideological goals.

As a result, the BJP and RSS are now embracing women in their political campaigns more actively than ever before. This inclusion is further reflected in their calls for more women to hold leadership positions in the political arena, providing them with more opportunities for political engagement.

Conclusion

The surge of women voters and their growing importance in India’s political ecosystem is undeniable. With the RSS increasingly positioning women rulers as key figures in its ideological narrative, the party is crafting a message that resonates deeply with both historical legacies and contemporary political aspirations. As India moves into the next phase of its electoral future, the role of women, especially in the Sangh Parivar's political strategies, will continue to evolve, reshaping the political landscape and the way the country views women’s leadership in national governance.

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